How to Sell a House that Didn't Sell

Important Points that Will Get Your house Sold

Start by making a commitment to do whatever it takes to market your house to get it sold. With the right system, the home sale you want is still well within reach.

Why your home didn't sell

Review your previous selling plan and you'll discover that an expired listing usually reflects a problem in one or more areas:

Teamwork

Your home is a major financial investment, and your relationship with your agent should be a full partnership where your needs and wishes are heard, and you receive detailed and dependable feedback on the progress of your sale. Your agent has a responsibility to source this feedback from the those who have shown your home, and to communicate this to you so together you can make the right decisions about what to do next. Did this occur the last time you home was up for sale?

Pricing

The right price depends on market conditions, competition and the condition of your home. Pricing it too high is as dangerous as pricing it too low. If your home doesn't compare favorably with others in the price range you've set, you won't be taken seriously by prospects or agents.

Tips for setting a realistic price:

***Remember that like any other investment, the market value of your home is determined by what a willing buyer will pay and a willing seller will accept.***

The Condition of Your Home

Do you think that your house is someone else's dream home? Do they think, "I love this house!" The decision to buy a home is based upon emotions, not logic.

***A home that is in move in condition invites a sale.***

Consider the following:

Also consider taking care of major items, such having your home painted. Offering an allowance to your prospective buyers, so they can have painting completed is not the same as having done it for them. Now, as they're trying to imagine what that new paint job will look like, they may also be discounting the price even further because of the less-than-perfect look of those walls.

A house that is presented well, will sell for the best price as it will outshine the competition. Ask your agent if they can arrange a no-obligation inspection of your home to help you assess the above mentioned considerations.

Marketing

One of the first steps in your marketing plan involves finding an agent who will best represent you. When interviewing agents, test and compare their knowledge and ask each to demonstrate how they will market your home to buyers. Also compare how much money each spends on advertising the homes the agent lists, in what media (newspaper, magazine, etc.) and the effectiveness of one medium over the other. Remember, it's not just how much they spend, but how they spend it.

To be competitive in today's marketplace, agents who use new and innovative, non-traditional marketing approaches are the ones who are getting more homes sold fast and for top dollar.

Buyers are Out There...And Will Come

Before you put your home back on the market remember the following: